ENGINE, a global, full-service media and marketing services company, has been appointed by the Australian Communications and Media Authority (ACMA) to develop and operate Australia’s first National Gambling Self-Exclusion Register. The final product will allow people to self-exclude from all licenced online and telephone betting services, such as those offering betting on horse racing and sports, in a single process.
ENGINE TAKES HOME THREE CLIO ENTERTAINMENT AWARDS
It was a winning night as ENGINE took home three 2019 Clio Entertainment Awards, including a GOLD, for its work on HBO’s “The Sopranos – Nicknames” campaign! ENGINE’s Chief Creative Officer Will Gelner and Creative Director Ashley Tyra picked up the awards at a ceremony held on November 21st at the Dolby Theatre in Hollywood, CA. The awards celebrate and recognize creativity in the entertainment business.
ENGINE won in the following categories:
•Television/Streaming: Digital/Mobile & Social Media Technique (Copywriting) GOLD
•Television/Streaming: Innovation (Television/Streaming) BRONZE
•Television/Streaming: Social Media (Single Platform) with HBO BRONZE
Click here to read more about the wins on the 2019 Clio Entertainment Awards website.
Watch the case study video here.
About the Campaign
The campaign honored the 20th anniversary of The Sopranos by having HBO’s official Twitter handle offer Soprano-inspired nicknames to anyone who tweeted them their first name. The response was immediate. Television networks, brands, and celebrities alike wanted in on a Sopranos nickname, including ABC’s “Good Morning America,” Wendy’s, Olive Garden, GIPHY, Lin-Manuel Miranda, Macaulay Culkin, and Laura Dern. In total, it garnered over 3 million impressions!
ENGINE Media Exchange, a leading, end-to-end technology and programmatic solution, announced today the appointment of Alex Cook as New South Wales Sales Director. Cook will drive new business growth and build a sales team in Sydney for the Australian market.
Creating Positive Emotional Associations Through CX Conscious Media Executions is essential. Empowered by access to more information, technology and social networks, consumers have come to expect more from brands. Over the past decade, this has led to a notable shift in the attention brands are paying to customer experience (CX) management and the investment they are willing to make in it.