ENGINE, a global, full-service media and marketing services company, has been appointed by the Australian Communications and Media Authority (ACMA) to develop and operate Australia’s first National Gambling Self-Exclusion Register. The final product will allow people to self-exclude from all licenced online and telephone betting services, such as those offering betting on horse racing and sports, in a single process.
WHY BVOD SHINES BRIGHT IN A COOKIELESS WORLD
While the crumbling of the cookie has rocked many an ad practice, broadcast video on demand is one channel that is poised to not just survive, but shine, according to EMX Digital country lead Deryck Wills.
ENGINE Media Exchange, a leading, end-to-end technology and programmatic solution, announced today the appointment of Alex Cook as New South Wales Sales Director. Cook will drive new business growth and build a sales team in Sydney for the Australian market.
Creating Positive Emotional Associations Through CX Conscious Media Executions is essential. Empowered by access to more information, technology and social networks, consumers have come to expect more from brands. Over the past decade, this has led to a notable shift in the attention brands are paying to customer experience (CX) management and the investment they are willing to make in it.