ENGINE, a global, full-service media and marketing services company, has been appointed by the Australian Communications and Media Authority (ACMA) to develop and operate Australia’s first National Gambling Self-Exclusion Register. The final product will allow people to self-exclude from all licenced online and telephone betting services, such as those offering betting on horse racing and sports, in a single process.
ENGINE MEDIA EXCHANGE APPOINTS ALEX COOK
NEW SOUTH WALES
SYDNEY — ENGINE Media Exchange, a leading, end-to-end technology and programmatic solution, announced today the appointment of Alex Cook as New South Wales Sales Director. Cook will drive new business growth and build a sales team in Sydney for the Australian market.
“Alex’s immense experience and his proven industry track record will allow us to deepen our regional connections and continue our business development successes,” said Deryck Wills, Head of APAC for ENGINE Media Exchange. “Alex instantly understood our transparent and innovative approach to the programmatic landscape, and his extensive competitor insights and great reputation in the market make him a vital asset for our Sydney team.”
In his new role, Cook will also manage existing accounts and find new partners as ENGINE Media Exchange expands in the region. He will report directly to Willis, focusing on delivering leading programmatic solutions for Australian clients.
Prior to ENGINE Media Exchange, Cook worked at Amobee as a senior lead across platform sales, and at Big Mobile, as business development director. His first day at ENGINE Media Exchange was June 1.
ENGINE Media Exchange (EMX) is a leading, end-to-end technology and programmatic solution, purpose built to evolve today’s digital marketplace. EMX brings truth, transparency and integrity to the programmatic ecosystem, solving key issues that have challenged the industry. It creates both programmatic and managed service solutions designed to unify advertisers, platforms and publishers across digital media channels — including CTV, Video, Display, Search and Social. While recognized as a leading global independent solutions provider for the digital marketplace – EMX is ENGINE’s fully owned technology and programmatic solution and powers its media business. ENGINE is a global, full-service media and marketing services company that unites culture and commerce to move brands forward faster.
Creating Positive Emotional Associations Through CX Conscious Media Executions is essential. Empowered by access to more information, technology and social networks, consumers have come to expect more from brands. Over the past decade, this has led to a notable shift in the attention brands are paying to customer experience (CX) management and the investment they are willing to make in it.
ENGINE Group Australia announced today the launch of ENGINE Agency. The full-service media agency will provide new and existing clients with the ability to apply ENGINE’s deep capability in research, technology and data to their paid media strategy, execution and analysis.