ENGINE Media Exchange, a leading, end-to-end technology and programmatic solution, announced today the appointment of Alex Cook as New South Wales Sales Director. Cook will drive new business growth and build a sales team in Sydney for the Australian market.
ACMA APPOINTS ENGINE TO DEVELOP AUSTRALIA'S
FIRST NATIONAL GAMBLING SELF-EXCLUSION REGISTER
MELBOURNE – July 8, 2021- After an extensive and competitive pitch process, ENGINE, a global, full-service media and marketing services company, has been appointed by the Australian Communications and Media Authority (ACMA) to develop and operate Australia’s first National Gambling Self-Exclusion Register. The final product will allow people to self-exclude from all licenced online and telephone betting services, such as those offering betting on horse racing and sports, in a single process.
ENGINE Australia’s MD, Craig Young said, “We are delighted to be able to help bring the Government’s vision for a national gambling self-exclusion register to life and look forward to bringing our experience delivering GAMSTOP (UK) to help Australians.”
“I agree with the ACMA Chair Nerida O’Loughlin that the register will make a difference for people who want help changing their gambling habits and we will work to ensure that the register complements existing consumer protection measures.”
“This initiative allows ENGINE to bring together our in-depth research expertise with our leading-edge digital service design and technology practices in order to create meaningful social change. With the development of the register, Australia will be at the forefront of global best practices in preventing harm from problem gambling. We look forward to working with industry stakeholders and consumers to bring the register to fruition.”
ENGINE will now commence initial design and development of the solution. Trialling of the service is expected to commence later this year ahead of an anticipated launch before mid-2022.
ENGINE is a global, full-service media and marketing services company that unites culture and commerce to move brands forward faster. We are: Driven by data. Fueled by imagination. Powered by technology. Founded in 2005, ENGINE has global headquarters in New York and 16 offices across North America, the UK, Europe, and Asia-Pacific. ENGINE empowers clients to outperform in the present and win in the future with its vast range of marketing solutions including – insights, creative, media, data and technology. Find out more at https://www.enginegroup.com/apac/ and follow @engineworldwide
Senior Director of Marketing, ENGINE
Creating Positive Emotional Associations Through CX Conscious Media Executions is essential. Empowered by access to more information, technology and social networks, consumers have come to expect more from brands. Over the past decade, this has led to a notable shift in the attention brands are paying to customer experience (CX) management and the investment they are willing to make in it.
ENGINE Group Australia announced today the launch of ENGINE Agency. The full-service media agency will provide new and existing clients with the ability to apply ENGINE’s deep capability in research, technology and data to their paid media strategy, execution and analysis.