Our work

We create innovative, award-winning work for a diverse roster of clients, focusing on ideas not channels. We have a passionate desire to innovate, to push creative and business boundaries and to help our clients genuinely transform their businesses.

THE STANDING O

President Obama’s term was ending, and Deep Focus wanted to help say a proper goodbye to a historic presidency. The world was invited to join in one last standing ovation for Obama. The Standing O was a chance for people everywhere to come together and create a lasting digital monument to change, decency and hope. Powered by GIPHY, each applause was added to a mosaic recreating Peter Yang’s iconic Rolling Stone portrait. Even without paid media, the results were outstanding. With editorial support from NowThis, millions of people shared, and 142 countries came together to stand, applaud and say, “Thanks, Obama.”