We create innovative, award-winning work for a diverse roster of clients, focusing on ideas not channels. We have a passionate desire to innovate, to push creative and business boundaries and to help our clients genuinely transform their businesses.
Standard Life was looking to increase understanding of what their brand represents and to build awareness of their partnership with Andy Murray by highlighting a shared commitment to excellence and advancing ambition.
To accomplish this, Synergy, in conjunction with Trailer Park, created a series of short films focusing on Andy’s ambition, dedication and passion to succeed. The series was entitled “Master Your Dreams” and featured Andy meeting other sporting heroes who have Mastered Their Dreams. The series is still ongoing, but to date the films have collectively amassed over 6 million views across YouTube, Facebook and Twitter, with the video featuring Miami Heat superstar Luol Deng having been watched over 2 million times.