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The National Trust worked with Mischief in championing the humble stick as part of its 50 Things To Do Before You’re 11¾ initiative, which aims to encourage families to get outdoors and start their story with nature. To accomplish this, the National Trust partnered with musician and Game of Thrones star Raleigh Ritchie on an exclusive video designed to help celebrate the stick and encourage families to unleash their imaginations this summer.
The campaign has performed strongly on social media and has gained coverage in numerous media outlets, including the BBC, The Guardian, and Daily Mail, among others.
Our new integrated campaign for BACS, the ...