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To kick off Emirates’ sponsorship of the upcoming Rugby World Cup, Synergy organised a Find the Flag competition offering the rugby stars of tomorrow the once-in-a-lifetime opportunity to lead a competing nation out onto the pitch during the tournament. They enlisted a team of leading Rugby players including Danny Cirpriani and Ben Foden to hide flags in key locations in eleven cities around England. Teenage hopefuls were able to locate the flag via clues posted on Emirates social media channels. They then uploaded selfies with the #EmiratesFlag to be in with a chance of winning the coveted prize. The competition not only gave young British rugby fans the opportunity to celebrate the tournament returning to the birthplace of the Sport, it also helped Emirates to connect passionate rugby fans across the world via social media.