Our work

We create innovative, award-winning work for a diverse roster of clients, focusing on ideas not channels. We have a passionate desire to innovate, to push creative and business boundaries and to help our clients genuinely transform their businesses.

CURRENT ACCOUNT SWITCH SERVICE

Our new integrated campaign for BACS, the organisation behind the Current Account Switch Service, is fronted by the Switch Guarantee Guy, an ultra-smooth character who’s spreading the word that it’s never been easier for UK customers to switch current accounts.

Incorporating TV, cinema, radio, social media, and press activity, the campaign coincides with the launch of a new website which provides customers with help and support on how to switch, as well as listing the participating banks and building societies.

The creative work was led by our customer engagement specialists Partners Andrews Aldridge, alongside PR experts MHP and Engine Strategy and The7Stars who handled media planning and buying.

In the TV spot, the Switch Guy brings to life the benefits of the Current Account Switch Service through an adaptation of Isaac Hayes’ classic ‘Shaft’ theme tune. The new arrangement was conducted by iconic composer John Altman and performed specially by a 25-piece orchestra at Angel Studios. Peter Cattaneo, director of The Full Monty, The Rocker and Lucky Break, directed the ad.

Since we launched the brand three years ago, over  3 million people have already switched seamlessly using the free-to-use Current Account Switch Service, which helps individuals, small businesses, charities and trusts move their current accounts between banks and building societies in a simple, reliable and stress free manner. More than 40 banks and building society brands are now part of the service and over 99% of UK current accounts are covered.