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ENGINE MEDIA, STRATEGY AND TRAILER PARK LAUNCH NEW DIGITAL CAMPAIGN FOR TOTM
4TH SEPTEMBER 2017
Engine Media, Engine Strategy and Trailer Park have teamed up to launch a provocative new digital campaign combining social media, programmatic video and native content for TOTM a brand of 100% organic feminine hygiene products.
The campaign is designed to position TOTM as a healthier alternative to mainstream products, many of which are made of synthetic materials, and can contain potentially harmful chemicals. It launches on the 4th of September, to coincide with national organic month.
It comprises a series of bold, provocative videos tailored to Facebook, Instagram and Twitter, with formats tailored to engage specific audiences - such as Instagram stories to reach younger consumers.
The video content will also run across leading programmatic video supplier Clearstream, utlising its post programmatic decision technology to ensure that content only appears in brand-safe and viewable placements. In addition, Adyoulike’s native network will align the TOTM brand with premium publishers.
Jon Wright , Marketing Director at TOTM said:
“Our customers tell us they want to know what they are putting inside their bodies each month, because tampon manufacturers aren’t transparent about what goes into their products. Unlike other industries such as food and drink, they aren’t required to provide that information. Even though the vagina is one of the most absorbent parts of the body!
“We wanted to be honest about what can go into other products, and inform women about the other, organic options on the market. Engine’s brilliant creative and strategy will empower women to choose a safer, environmentally friendly and more convenient option with TOTM."
Becca Dyson, Senior Strategy Lead at Engine said:
“We’re really excited to be working with TOTM to challenge the industry norm and give women the power to choose what they put in their bodies."
"We wanted to create something that was both impactful and full of personality and we’re really proud of what we’ve delivered for them.”