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INTERVIEW WITH ENGINE'S GLOBAL CMO ZOE CHURCH
2ND MAY 2017
Zoe talks to TheNextGag about the importance of attracting the right talent, what clients are looking for in new business pitches and why she left the world of advertising agencies.
Zoë Church is the Global Chief Marketing Officer at Engine Group in the USA.
In her position, Zoë is responsible for growing the Engine Group’s global offering, with a particular focus on expanding the client roster. Zoë Church brings to the role a strong expertise in integration and she knows how to create momentum by focusing on the client’s needs, building the right team, championing great creative solutions and, no small feat, keeping it all moving forward and on track.
Zoë came to Engine Group after a long stint with Y&R where she was the Global Client Development Director. Zoë joined Y&R in Australia in 2002 and worked for the agency in North America, England, and Russia, leading teams to a number of high profile new business wins, including Bank of America, Chantix/Champix, Revlon, Special Olympics, and several large projects for Microsoft.
THENEXTGAG: WHAT ATTRACTED YOU TO ENGINE GROUP ?
ZOE CHURCH: I loved that Engine was a different type of offering — nimble enough to move and create while others are recreating. And I really liked the leadership — Engine had vision and I knew they were going to be able to execute it.
TNG: IS THERE COLLABORATION BETWEEN COMPANIES OF ENGINE GROUP ?
ZC: All of our companies collaborate on a day-to-day basis. This joining of forces is essential in order for us to help our clients transform their businesses. There is a great deal of collaboration between digital and media, content and sports marketing, business intelligence and media. Our philosophy of “under one roof” has helped us to be more progressive in bringing in other services to deliver for our clients.
Read More: https://medium.com/thenextgag-interviews/zo%C3%AB-church-global-cmo-engine-group-36b206581383