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FUTURE OF TV IN BINGE-WATCHING WORLD
14TH MARCH 2017
A 2015 study found that, of 16-34-year-old viewers with broadband, only 39% of the TV they watch in a typical week is live. More than 70% of Millennials use a streaming service to consume TV. The streaming marketplace is proliferating, with paid subscriptions from Showtime to YouTube Red. There's more content to consume than ever before from both traditional networks and digital properties alike and there are more avenues for content discovery and consumption every day. In this panel on the stage at SXSW in Austin, Texas, Engine CEO Rick Eiserman, Trailer Park's Stephanie Gutierrez, Cassandra's Melanie Shreffler and The CW's Amy Shelby discussed how TV marketers must adapt to reach the increasing population of viewers watching content on their own time and what success looks like in this evolving TV landscape.
Read more: www.adage.com/article/special-report-sxsw/sxsw-rules-tv-marketing-binge-watching-world/308274